CONCEPT STORE
Piazza Grande 34, Modena
Piazza Grande 34, Modena
Motors experience
This experience aims at the rediscovery of an automotive world that no longer exists. Over decades of history and success, the Modenese master craftsmen have succeeded in moulding car shapes with bewitching lines and superb curves that have enshrined and eternalised the success of those cars which have made automotive history, both on the racing circuits and on the city streets
The bodies of dream cars, such as the Ferrari GTO, the Testa Rossa, the P4, winner at Daytona, are displayed in pure aluminium, symbols of the industrial progress of the Emilian Motor Valley.
Only by using a set of hammers, a piece of tree trunk, a sack of sand and a workbench, the master metalworkers knew how to work and mould beauty out of metal, thanks to their deep love and understanding for the material and its qualities. Today their works are still preserved and are recognised as masterpieces of art and design, as well as treasures of regional craftsmanship culture and technical knowledge.